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Because You Have To

by Dave ButlerNovember 13, 2017
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My kid had a school presentation.

I helped her get started.  “Why are you doing this presentation?” I asked.

“Because I have to,” she answered like a tween.

“Yeah, but why.  Why did you pick this topic and what do you want your audience to take away?”

As a PA person, do you communicate because you have to or because you want your audience to know something, to understand, or to feel a certain way?

If you’re communicating because you have to, consider not communicating.

 

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