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Public Affairs,

What We Said Last Time

by Dave ChaceDecember 4, 2017
4.1.1
4.1.1

Remember last time something like this happened?

I don’t know for sure, but I think it was a few months ago. I probably have that email saved in my sent items, let me see if I can find it.

I know, things were a bit different back then, but this is kind of the same now. No, I know, this time it’s different people, in a different place, with a different mission, but that thing we said last time seemed to work. Damn, where is that old email?

Oh well, maybe I can just look up the news coverage from last time. A few outlets ran with that quote, and it worked then. Do you remember which ones?

Nah, I can’t remember either. It’s too bad, because I’d really just like to copy what we said last time. I don’t see the point in writing a couple new sentences when the thing we said last time seemed to work for that different situation. Do you think our higher headquarters saved the thing we said last time?

Well, I called our higher headquarters. They didn’t save that thing we said last time either, but they really need to know what they should say about this thing this time. I guess some reporters have been calling them, or something. I don’t see the rush, tell them to wait until we find what we told them to say last time.

Man, do you think the reporters remember? If we’ve answered their questions about something kind of like this in the past, why can’t they just use those same answers. Do you think we can get away with saying our position hasn’t changed?

I don’t know, I don’t think they entirely understand what’s happened this time. They said we haven’t made it clear. I’m not sure they really need any more details anyway.

Okay, I couldn’t find what we said last time, but here’s what we said when something like this happened two times ago. Things were really different back then, but I think we can make it work. Yeah, just copy and paste those lines and make it a bit more general.

Do you think that will work?

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