There are likely plenty of things your PA shop works on. Nothing matters unless you ship it.
Everything you do must leave the office. Everything you do must have an impact on the greater organization.
Three things to think about:
- What are you working on? Where is it going? Are your efforts aligned to impact the greater organization by actually delivering something or are you just serving yourselves and staying busy? Before you start work, plan on when and how you will ship it.
- “Real artists ship.” Perfection is the enemy of good. Blah blah. In the artist’s eyes the product may never be ready for publication. Doesn’t matter, you don’t have the time or energy to stay on a product and make it perfect. Ship it on time.
- Too many PAOs are buried under a review process where the Chief of Staff, Operations Officer, Janitorial staff and the pop soloists Khalid have to review their products. Guess what? We ship. We send stuff after limited review because we are the experts. You might get your boss out of whack the first few times but eventually, he’ll get used to it.
Make impact products (photos, RTQs, press releases, videos, social media posts) and ship them!
