The Civil Rights Movement was fueled, in part, by the magnificent communication of Dr Martin Luther King Jr.
The most celebrated portion of his 1963 speech in Washington, “I have a dream,” was improvised. A member of his team shouted, “Tell ’em about the dream, Martin!” He went off script and the rest is history.
Think about that as you prepare and prepare others to communicate.
Scripts are security. They feel good to have but end up being security to ensure your communication will be dull and less received.
Think about what happens when you are asked a question, and you have to just answer. Think about how you sound and feel when you are answering a question rather than reading a script.
Tell them about the dream, PAO. If Dr King can go off script in front of the nation and 250,000 live, so can you.
