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Public Affairs,

A Pitch for Pitches

by Dave ButlerJanuary 29, 2018
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There are plenty of things you and your team want to do, there are plenty of things you need to do it.  You need to have a pitch ready for each.

This is quick way to organize your thoughts-

Headline – Why are you talking?

Background – Setup, just enough for your audience to understand.

Facts – This is your content.

Conclusion – What’s in it for the audience?  If you do this, you will get this.

That’s your pitch. See The Brief Lab for more on organization.

Prepare all your wants and needs into a pitch like this and be ready to tell anyone and everyone, anytime.

I sling pitches at chow. I’ll pitch while walking to a meeting. It’s great to run into the boss, I have a pitch ready. You should see me pitch from the urinal.

I don’t sell. I don’t try to convince. I just represent my team by having organized thoughts and communicating them efficiently.

Took me a while to figure out how useful this is and how much you can achieve.  You’ll find your bosses and comrades will appreciate you always have something useful to say.  Don’t waste time with decision makers exchanging useless pleasantries.

Don’t waste time, help your organization by properly representing their needs at every opportunity.

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Things Staff Guys Say Which Commanders Don’t

January 31, 2018

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