We have a small garden in our backyard where we grow tomatoes and stuff. We’re moving so I wasn’t planning on planting anything. My garden was going to be left empty. As we prepared the house to sell, our realtor pointed at the garden box and asked, “What’s this?”
“It’s a vegetable garden,” I said.
“No, it’s not,” she said, “unless you have vegetables growing.”
She’s right. Without vegetables, it’s just a large empty wooden box in our backyard. Even though we won’t be here to ‘harvest’ we planted vegetables to make our garden a garden.
As a PA shop, you need to make sure you are using the assets you have.
You can have a social media account but unless you give it content, it’s not a social media account. Your audience will wonder why you have it and judge you when your most recent content is 2 years old.
You can have a photographer, but unless you’re taking and shipping photos, you don’t have a photog. When was the last time your video guy shipped a video to your audiences? Shipping is the only thing that matters … it’s the veggies.
You can be a public affairs person or shop, but unless you’re doing public affairs you’re just an empty wooden box in the backyard.
Photo by Lt.j.g. William Mitchell
