“This is personally very important to me…”
“Let me tell you about my personal experience…”
“I care about this…”
“My experience tells me…”
“You have my personal guarantee…”
Talking points, command messages and forever lines are essential but they only stick when you make it personal.
Our team was recently coaching one of our bosses on a major public engagement. This guy is amazingly experienced. Most of your bosses are. Your commanders are commanders because they enjoy a vast amount of experience and they care deeply about what they do.
Get the forever lines straight and embed those into every answer but be sure to make it personal.
Look your audiences in the eye, tell personal stories, build personal connections and communicate the way human beings were meant to.
Now go and do likewise.
