Who is the organization’s PAO?
a. A PAQC graduate.
b. The person given the assignment by Branch.
c. The dude sitting in the PAO office.
d. He or she who has admin rights to the organization’s Facebook page.
e. Whoever the commander trusts with their communication program.
Commanders: If you don’t trust your assigned 46A with your communications program, then what are you keeping them around for? If your PAO sucks, fire them. We know commanders only make decisions like this after guidance and development, on both ends, have failed. Replace your PAO if branch lets you, but even if you can’t, it’s not worth having someone you aren’t going to use.
You’ve got a mission, and in some way you’ll find someone you can trust to communicate for you and your organization.
If commanders at all levels continue to accept shit PAOs, the military will continue to train and validate them in the same manner.
PAQC Graduates: If you aren’t option “e” above, you aren’t a PAO, you ought to lose your job, and the fault is yours.
MaxDisclosure has never, necessarily, been a blog for you. It’s a blog for PAOs; for the people who want to be trusted with their commander’s communication program.
(Photo by Capt. Paul Stennett, DVIDS)
