You can’t ask a reporter to hold a story if you’re not willing to have a conversation about context.
You can’t put your commander on camera if you’re not going to coach them.
You can’t control the narrative if you don’t attach a draft.
You can’t control the branding if you don’t redesign the gym or the DFAC.
You can’t be a spokesman for a military organization if you’re a fat slob.
You can’t call yourself a proud, professional organization if you don’t take out the trash.
You can’t invite yourself to the commander’s most important meetings if you’re aren’t joining him or her on ruck marches or inconvenient TDYs.
You can’t have a seat in the JOC if you don’t take responsibility for a functioning workstation.
You can’t have a seat in the JOC if you don’t understand the CONOP.
You can’t have a seat in the JOC if you’re aimlessly surfing Twitter.
You can’t have a seat in the JOC if you’re not going to join in the conversation.
You can’t have a seat in the JOC if you’re going to leave it empty.
You can’t broadcast your importance to the team if you’re going to ignore phone calls on Friday night.
You can’t add value if you aren’t going to figure out what your commander values.
You can’t be a leader if you aren’t willing to lead.
(Photo by Airman 1st Class Sydney Campbell, DVIDS)
