I’ve watched enough Sports Shouting to know you need to take a position on an issue in order to capture audiences’ attention and send a message.
If you’re going to say something about your organization’s mission, line out the organizational context. Here’s what happened, and here’s what it means. After all, commanders do this all the time when briefing their commanders and soldiers, alike.
“But MaxDisclosure, aren’t we supposed to stick to the facts?”
Sorta. Journalists are supposed to stick to the facts. We need to stick to the truth; and the truth can include how we feel about transpiring events.
“Our enemies’ capabilities are disrupted,” includes no position. How about, “Our enemies’ capabilities are disrupted, which is great for our nation because our enemies are fanatics who want to kill Americans.”
“Allegations of sexual assault are under investigation,” includes no position. How about, “Allegations of sexual assault are under investigation, because if true this behavior is completely unacceptable in our nation’s military, and will be addressed directly and immediately.”
“Recruiting numbers were down this fiscal year,” includes no position. How about, “Recruiting numbers were down this fiscal year. This is unfortunate because so many talented young Americans are missing opportunities to serve their nation, join a community of professionals, and experience the many benefits we offer.”
- “This is great.”
- “This is unacceptable.”
- “This is unfortunate.”
- “This was a surprise.”
- “We don’t really care.”
- “Boy, that was dumb.”
- “This kicks ass and we support it.”
- “We’re glad this happened.”
- “We disagree.”
- “This sucks.”
- “You aren’t asking the right question.”
- “Our enemies are real dicks.”
- “This is a great sign.”
We’re actually allowed to take a position. More accurately, we must communicate where our commanders stand on the issues.
Don’t miss an opportunity to double down, for lasting impact.
(Photo by Sgt. Justin Smith, DVIDS)
