In public affairs we write feature stories, speeches, we create communication campaigns, and sometimes we promote stuff.
What if you had to write a feature about your shop and job?
What if you have to write a speech to recognize your shop’s accomplishments. What would a promotion campaign about you or your organization look like?
Would we discuss the game-changing accomplishments of your team? Would the speechwriter have to make up stuff or would it be true? Do the people in your command already know what your team did or would they have to data mine?
Do you think the feature story should include the same old gripes? “They don’t have enough people…” “Despite no support from the command…” “With little budget they…” If only.
Maybe your story could include the things your team does to help people. Maybe it would include your passion for your job. Maybe they’d write a story about the stuff you’ve done beyond communications.
Every single day you write your own story. You write your story by the comments you make to your command. You write your story by the supportive (or sarcastic) remarks you make within the staff. You write your story through the actions you take to get the mission done. Your attitude writes your story. Your team writes your story. Your audience writes your story.
What do you want your story to say?
Photo by Sgt. 1st Class Robert Jordan
