Maximum Disclosure
  • Public Affairs
  • Culture
  • About
  • Contact Us

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Popular Posts

The Whiteboard Solution
Culture, Featured, Public Affairs,

The Whiteboard Solution

by Dave ButlerMarch 2, 2018
Is #MilTwitter Worth It?
Culture, Featured, Public Affairs,

Is #MilTwitter Worth It?

by Dave ButlerApril 27, 2020
The Director of Communication
Featured, Public Affairs,

The Director of Communication

by Dave ButlerApril 11, 2018
Speak for the Commander
Featured, Public Affairs,

Speak for the Commander

by Dave ChaceJuly 2, 2018
Manage Your E-mail Like a Grown-Up
Culture, Featured,

Manage Your E-mail Like a Grown-Up

by Dave ChaceMay 30, 2018
Your Guide to RTQ
Featured, Public Affairs,

Your Guide to RTQ

by Dave ButlerJanuary 16, 2019

Follow Us

Maximum Disclosure
  • Public Affairs
  • Culture
  • About
  • Contact Us
Featured, Public Affairs,

F___ It! We’ll Do It Live!!

by Dave ButlerDecember 23, 2019
1000w_q95 (27)

In Afghanistan, I had to do plenty of local and regional TV spots.  The public, the politicians and elites had to hear from the Coalition on a regular basis in the tumultuous times we were in.

It goes without saying – EVERY time I went on camera, we had a purpose. We were trying to achieve something supportive of the mission.

I knew what to say.  I had a firm grasp of the talking points, I felt comfortable conveying them humbly and convincingly.

It was easy to get tied up in the minutia.  It was easy to grapple over exactly each word I should use.  Sometimes we would tire over the camera angles. Often we would worry too much about how I was standing, where I was looking and the tone of voice I would use.

We spent too much time on this because we already knew how to do it right.  Our stress and over-attention detracted from getting the job done well.

One day our lead civilian sent me this link (NSFW).  He reminded me – we are good, we know what to do and say.  Sometimes, you just gotta go live.

Under the watchful eye of our premier section leader, Sgt. 1st Class Deb Richardson, we went live.  If I screwed it up, she’d let me know and we’d do better next time.

As a quick warm-up, and sometimes for the record, Deb would throw a cell phone in my face and start asking questions: “Will the Coalition leave?”  “What about civilian casualties?”  “Who do you support for the next election?”

I would answer any question with ease.  What were we worried about?  After the prep, I’d exclaim, “F*^ It, we’ll do it live!”  Everyone knew what that meant.

This is an analogy for all you do.  When you’re confident in what you’re doing, just do it.  Go live.

Now go and do likewise.

Photo by Sgt. Mackenzie Carter

 

 

accuracycontextinformation businterviewmedia engagementmedia operationspreparationpublic affairsreadinessrehearsalspeedstaffstand up videos
Previous

Guest Post! Deadlines

December 20, 2019
Next

Christmas With A Purpose

December 25, 2019

Related posts

Featured,

“We Just Sell Software”

by Dave ChaceJune 28, 2022
1000w_q95-1
Featured,

You Might Be Wrong

by Dave ChaceJune 24, 2022
1000w_q95
Featured,

Regurgitate Old Content Day

by Dave ChaceJune 21, 2022
1000w_q95 (15)
Featured,

TLDR

by Dave ChaceJune 17, 2022

Don't Ever Miss A MaxDis Post!

Tweet this Jack!

My Tweets

Trending

  • Is #MilTwitter Worth It?

    Is #MilTwitter Worth It?

    April 27, 2020
  • The Director of Communication

    The Director of Communication

    April 11, 2018
  • The Whiteboard Solution

    The Whiteboard Solution

    March 2, 2018
  • “We Just Sell Software”

    June 28, 2022
  • You Might Be Wrong

    You Might Be Wrong

    June 24, 2022

Follow Us

© 2017 MaxDisclosure.com. All rights reserved.