We iterate. We try and fail, and try again. Sometimes we fail again. Sometimes we succeed. We’re good with that, usually something good happens and it’s useful. Here’s the thing,
Time to wake up and realize what’s going on. Public affairs professionals, we are not in a good place. Department of Defense communication is holistically in bad shape. Our inability to
We’ve learned to walk around carrying a bucket. Remember when we recommended you always be ready to pitch a pitch? Always be ready to answer the questions you know people
Remember SAPP? Security, Accuracy, Propriety and Policy? The Accuracy part is based on the facts … seem obvious? In practice, people sometimes lose sight of this. This is about the
It’s your job to invest in your team. It’s your job to make them better for this job, their next job and life. Time is our only limited resource but
You can solve anything at a whiteboard. Anything, no matter how abstract or complex. Too often we stare at PowerPoint slides, unable to achieve understanding through a one-way discussion. Nothing
“How did I do, PAO?” the leader asked after the interview. “I have no idea Sir,” the good PAO answers. “We’ll see when the story comes out.” The crappy PAO
PA Doctrine spells out several good reasons for doing community relations. You’re not going to find doctrine on MaxDis friends. Let’s talk about experience. Helping to define and protect your
People ask me. They say, “Hey Dave, what about Social Media?” What about it? It’s a cesspool. I don’t have a point. Here are some disconnected thoughts: Cool Graphs Make
You can change your organization. Like anything good, command information requires you to take risk. Take it. We’ve been lucky enough to be a part of organizational change, multiple times