A long time ago in a galaxy far away, GEN Casey came to visit my Brigade. I was the Brigade PAO. My photog had to pick up his kids
A long time ago in a galaxy far away, GEN Casey came to visit my Brigade. I was the Brigade PAO. My photog had to pick up his kids
We gave you guidelines on when NOT to be in the media. Here is when and how you should. Ideally, the PAO is a connector, an enabler, a strengthener –
It works. When something bad happens, your leaders apologize, the news usually gets better and goes away. Don’t act too fast though, your reputation is at stake. Make sure
If there is an opportunity to highlight someone; some shit on the Today Show, a radio shout-out, a personal profile or whatever … don’t take it for yourself. Don’t give
I was one of them. I was a PAO that was primarily concerned with what was happening at home. A wise commander once asked me, “Dave, my number one priority
Don’t get me wrong, the J3 is good and nice to be close too. He knows the ops that we talk about. The J2, a tense but giving relationship; he
When talking to the media I used to try never to say, “I don’t know.” I felt like it was my responsibility to know and it was my responsibility to
A 10 gallon, tropical fish tank is cheap and easy to maintain. We use them a lot. “Use them?” Yep, the fish provide services. My life coach and combat
I hate to be so harsh, but it’s important to say. If you are a public figure for an organization where fitness is very important to success, you shouldn’t be
Comrade, A wise man once told me, “Making dinner every night doesn’t make you a chef.” As the saying goes, reading the newspaper doesn’t make you a PAO. That