We wrote about the lame PAO mantra. But there’s more. The true art to PAOing is knowing when to, and not to, engage or provide comment. I’m an aggressive dude.
We wrote about the lame PAO mantra. But there’s more. The true art to PAOing is knowing when to, and not to, engage or provide comment. I’m an aggressive dude.
There’s been plenty said about starting with why, some say Simon Sinek changed their lives. Let’s not go that far. In any useful organization that considers information important, you’ll want
As public affairs people, we have to do some study beyond DINFOS if you want to truly contribute to the mission. If you don’t you’ll be irrelevant and tweet a
We’ve all heard it and many believe it: “They’re going to write it anyway, with or without our input, so we need to engage.” This isn’t true. It isn’t true
Public Affairs people need not shy away from influence operations when engaging foreign audiences. You may be the best person for the job. Why? PAOs have reps. We’re banged up
Public Affairs Officers work behind the scenes to represent our organizations. We don’t express our personal opinion on behalf of our organizations. We share a rule with journalists in that
The Afghans dedicate a good amount of fighters to securing themselves. Large staffs, secured by large security forces. When it’s time to do an operation, the offensive force is surprisingly
Military communicators should read. If you read and explore your organizations can depend on you as a communications expert. Public affairs officers who don’t expand their skills beyond DINFOS complain
Want to “have a seat at the table” or better yet, be in position to influence your organization from a communication perspective? Be honest and candid with your boss, about
At first it might be hard. If you’re doing it right, you’re going against the perception of what a PAO is supposed to do. You’re fighting years of experience your