Sure, we all know the 5 Ws. Good communicators start with why, then spill out the who, what, when and where in precedence of the amount each W lends to
Sure, we all know the 5 Ws. Good communicators start with why, then spill out the who, what, when and where in precedence of the amount each W lends to
I recently had a conversation with an ignorant dude about talking to the media. (I talk to the media) “Yeah but sometimes the media publishes classified information,” he said. They
The saying goes, “It’s better to beg for forgiveness than ask for permission.” Too simple. There are certain things I will ask for permission to do; I know my boss
Remember that scene in Elf when the Elf kept calling the little person an elf? For the little person it was extremely insulting. In fact, he kicked the shit out of
I carry a map. Everyone on my team does too. When someone mentions a place in Afghanistan, I want to understand where it is. I look at the terrain, reacquaint
People want to do well. People don’t like to make mistakes. Mistakes are bad…except when you’re trying to get something done. This has been written about in business books, self
Time is our only limited resource. I make sure my time is spent wisely. I’m lucky enough to have a team that doesn’t need a lot of my time. I
The Secretary of Defense travels with his comms person; they sit in all the important meetings, add input and perspective. Most major companies have a senior vice president for communications,
I made the choice to set up an interview between a trusted journalist and a special operations guy whose identity should not be known publicly. Let’s back up, first: I work
We’ve recently written a few things about queries. As the spokesman for the longest war in American history, my team gets a lot of them. Generally, we get two types.