Quick recap from part 1: Our conversations are covered in grid squares. Guide your audience into the right place but don’t go deeper than you (and they) need. Let’s keep
Quick recap from part 1: Our conversations are covered in grid squares. Guide your audience into the right place but don’t go deeper than you (and they) need. Let’s keep
Walking into work after one long night with our newborn, I wondered, “which colleagues of mine have been up all night?” Why not communicate clearly enough so anyone who’s been
True information was leaked and damages your mission. Untrue information was leaked and damages your credibility, and your mission. You lose hours of the workweek on a simple supply purchase
You already know we should carry a map. Can you use it? We’ve all had some land navigation training, right? A quick review: maps are graphic representations of the Earth,
Anyone ever tell you we can do whatever we want? We do. We used our Public Affairs “budget” (really, our organization’s budget) to build bus stop shelters because we could,
We’re America. We say things we mean. We say things we can stand by in crisis. Can we afford to stake our credibility on the actions of people we cannot
I’d spent eight years in the Army before co-blogger Dave B. gave me this advice before a job interview. “Bring your personality.” This resonated, I guess because the military conditions
“You think that you’re too cool for school, but I have a newsflash for you Walter Cronkite … you aren’t.” – Derek Zoolander “We get it, dude. You’re the PAO.
Arrogance. We can own our side of the story while still accepting there are others with different perspectives, or even different facts. Truly listen to your teammates, fellow PAOs, journalists
Are you and your organization caught up in the past? Did you spend all day reading and discussing the olds? Are you worried about what’s on the front page of