The first time Dave B. and I drafted a Public Affairs strategy together, we included an outline of our organization’s “key” audiences: Students. Graduates. Potential recruits. Retirees. The American people.
The first time Dave B. and I drafted a Public Affairs strategy together, we included an outline of our organization’s “key” audiences: Students. Graduates. Potential recruits. Retirees. The American people.
Like all staff sections, military Public Affairs Offices exist to help their organization get resources, approvals and support. For simplicity’s sake, let’s call these RAO. RAO are granted by our
By Ace Castle In this third installment of how a Coast Guard pilot quickly integrated into the public affairs world, let’s cover confidence. Everyone knows pilots are awesome; fun; and really, really, really ridiculously
First, refresh on our first and second installment: Move with a purpose. Aggressively have your shit in order. Don’t bitch about coffee, just buy it and make it. Never look
Respect their time: prepare to be brief with one clear message. Respect their intelligence. Assume they will understand complex things as long as you explain them properly. Respect their curiosity
Excuses shirk responsibility. Reasons accept responsibility. Excuses are stuck in the past. Reasons give our future new systems and next steps. Excuses are about you. Reasons are about the mission.
It’s speech season 2019, kid. We’re looking ahead to another summer of farewells and changes of command. Review last year’s advice, and a couple additions for the new year: The
Guest post by Ace Castle. This is the second installment in the more than one article series that will tell you about my experience these past two years as a
You know what you need to do. You know enough to start. You will learn more along the way. For now, get your team one step further. (Photo by Cpl.
We’ve seen plenty of commanders get upset because they weren’t informed about something in a timely manner. We’ve rarely (maybe never) seen a commander get frustrated because he was too informed.