What’s movement without a purpose? When my organization moves, it’s for a purpose. I bet yours does, too. It’s probably easy for you to read this, sip your coffee and
What’s movement without a purpose? When my organization moves, it’s for a purpose. I bet yours does, too. It’s probably easy for you to read this, sip your coffee and
The first time Dave B. and I drafted a Public Affairs strategy together, we included an outline of our organization’s “key” audiences: Students. Graduates. Potential recruits. Retirees. The American people.
It was a sleepy Monday morning, on a sleepy post when I pulled into the parking lot going the wrong way. There was no traffic anywhere around. To go the
Like all staff sections, military Public Affairs Offices exist to help their organization get resources, approvals and support. For simplicity’s sake, let’s call these RAO. RAO are granted by our
Your relationship with your commander could be the most important relationship you have. Support from your commander gives you the resources, authority and support you need to help your organization
By Ace Castle In this third installment of how a Coast Guard pilot quickly integrated into the public affairs world, let’s cover confidence. Everyone knows pilots are awesome; fun; and really, really, really ridiculously
First, refresh on our first and second installment: Move with a purpose. Aggressively have your shit in order. Don’t bitch about coffee, just buy it and make it. Never look
Think back to the last time you were part of a planning group. Who did people listen to the most? Who ran that show? Was there a lot of talk
Public Affairs Officers work behind the scenes to represent our organizations. We don’t express our personal opinion on behalf of our organizations. We share a rule with journalists in that
The Afghans dedicate a good amount of fighters to securing themselves. Large staffs, secured by large security forces. When it’s time to do an operation, the offensive force is surprisingly