What’s movement without a purpose? When my organization moves, it’s for a purpose. I bet yours does, too. It’s probably easy for you to read this, sip your coffee and
What’s movement without a purpose? When my organization moves, it’s for a purpose. I bet yours does, too. It’s probably easy for you to read this, sip your coffee and
Part of our job is to be good communicators and to coach others to be good. “Get the maximum for the minimum.” A guy briefing our class said this was
The first time Dave B. and I drafted a Public Affairs strategy together, we included an outline of our organization’s “key” audiences: Students. Graduates. Potential recruits. Retirees. The American people.
It was a sleepy Monday morning, on a sleepy post when I pulled into the parking lot going the wrong way. There was no traffic anywhere around. To go the
Dear Journalist, I’m glad you’re a professional, because I only work with pros. Thanks for your interest in this story about what our organization does to defend our country. We’re
Know when to challenge the false info – direct and indirect. No one likes fake news around their stories.
Like all staff sections, military Public Affairs Offices exist to help their organization get resources, approvals and support. For simplicity’s sake, let’s call these RAO. RAO are granted by our
Your relationship with your commander could be the most important relationship you have. Support from your commander gives you the resources, authority and support you need to help your organization
By Ace Castle In this third installment of how a Coast Guard pilot quickly integrated into the public affairs world, let’s cover confidence. Everyone knows pilots are awesome; fun; and really, really, really ridiculously
First, refresh on our first and second installment: Move with a purpose. Aggressively have your shit in order. Don’t bitch about coffee, just buy it and make it. Never look