I’d spent eight years in the Army before co-blogger Dave B. gave me this advice before a job interview. “Bring your personality.” This resonated, I guess because the military conditions
I’d spent eight years in the Army before co-blogger Dave B. gave me this advice before a job interview. “Bring your personality.” This resonated, I guess because the military conditions
“You think that you’re too cool for school, but I have a newsflash for you Walter Cronkite … you aren’t.” – Derek Zoolander “We get it, dude. You’re the PAO.
Arrogance. We can own our side of the story while still accepting there are others with different perspectives, or even different facts. Truly listen to your teammates, fellow PAOs, journalists
Time is our only limited resource. I make sure my time is spent wisely. I’m lucky enough to have a team that doesn’t need a lot of my time. I
Are you and your organization caught up in the past? Did you spend all day reading and discussing the olds? Are you worried about what’s on the front page of
Time is our only limited resource. No matter how much we need more, no matter how much we can justify it, we aren’t going to get more time. By this
The Secretary of Defense travels with his comms person; they sit in all the important meetings, add input and perspective. Most major companies have a senior vice president for communications,
I’ve watched enough Sports Shouting to know you need to take a position on an issue in order to capture audiences’ attention and send a message. If you’re going to
1. Answer questions and tell stories. 2. As soon as you can. 3. With the information you have at the time. (Photo by Petty Officer 3rd Class Joseph C Boggio,
I made the choice to set up an interview between a trusted journalist and a special operations guy whose identity should not be known publicly. Let’s back up, first: I work