The leak conversation. Your access or lack of access to the commander. Oh my gosh, you met that reporter once? Food. Your last meal. Your next meal. The meal you
The leak conversation. Your access or lack of access to the commander. Oh my gosh, you met that reporter once? Food. Your last meal. Your next meal. The meal you
Leaders should think. There are volumes of research on the topic. There are thousands of business books that remind us to keep an eye on the big prize, the strategic
“I want to thank me for believing in me, I want to thank me for doing all this hard work. I wanna thank me for taking no days off. I
You can’t ask a reporter to hold a story if you’re not willing to have a conversation about context. You can’t put your commander on camera if you’re not going
Remember this post? There’s more to the formula. Review – Everyone in my shop knows everything, all the time – this is called shared understanding. Understanding enables action. Action gets
You don’t need much to do your job and be a great Public Affairs Officer. Use your brain, use what you have, and be a doer (rather than a wanter).
Welcome to public affairs, you are always on the record…unless you’re not. And if you’re not you have to be 100% explicit in mutual understanding between you and the media.
I’m not usually one to advocate for more command information. PAOs spend too much time creating content to talk to ourselves, rather than plugging into the mission and talking about
Remember that famous scene in Glengarry Glen Ross when Alec Baldwin says, “Put that Coffee down. Coffee is for closers”? Baldwin introduces his talk to the subordinate salesmen by saying,
Know that guy who accidentally hits Reply All on an e-mail chain, and sends all recipients into an uproar? We prefer the guy who purposely hits Reply All to go wide