It’s a fact of nature. People you rely on for support, resources, effort, information and cooperation will do sucky things. They will lie, quit, put themselves first, and hurt your


It’s a fact of nature. People you rely on for support, resources, effort, information and cooperation will do sucky things. They will lie, quit, put themselves first, and hurt your

Novels and movies love the build-up and payoff, right? It’s fun, and entertaining, to spend hours gathering all the pieces and then finally, surprisingly, find out how they fit together.

The short answer: everywhere. A colleague, who is also a blogger, asked me where we get “so much” content for MaxDisclosure. (This surprised me, because we’re figuring this out as

100 years ago, people were starting with why and connecting their message to America’s defense. From the 1918 photo posted above: “Spanish influenza has endangered the prosecution of the WAR

As kids, if we were going to be out of place, we needed a hall pass or permission slip — something to validate and explain our actions. “I am in

There’s a bungee cord sitting between your organization and your commander’s end state. Keep following it, and eventually you’ll get there. Along the way, things will pull the bungee cord

Because you’re a MaxDis reader, you already have established a purpose for your organization. It probably has something to do with communicating in order to ensure your organization has the

The under-funded and forgotten parts of your organization know the Public Affairs Office is an internal, free-of-charge way to highlight their potential, and publicly lobby your commander and higher headquarters

From time to time, I run into PAOs desperate to “add value” to their organization. Sometimes, their unit is changing and the PAO is trying to keep up and change

Sometimes, people passing me during a run will call out a polite, “On your left,” before they go by. Smart word choice, right? Just enough words to help me understand