This guest post comes from our good friend T Mayne, an ops-focused PAO for sure. Target audience analysis is a thing. In fact, it is a very important thing. No
This guest post comes from our good friend T Mayne, an ops-focused PAO for sure. Target audience analysis is a thing. In fact, it is a very important thing. No
There is nothing I hate more than emailing someone and not getting a response. It especially irritates me when that someone is a fellow PAO, a fellow communicator. Sometimes I
What message are you sending when someone wants to call you, they search for your number via Outlook email, and they cannot find your phone number because you sign your
Our senior leaders held a town hall session with several staff sections, including ours (we actually go to all the town hall sessions, regardless of audience). The other attendees probably
We love to reference public affairs officers’ ‘if only’ comments. I often hear PAOs say, “If only we had a seat at the table.” We do. We have a seat
We talk often about knowing your command’s communication needs. We circle the topic here, here and here – like it ought to be second nature for you. Yep, it is
We wrote a lame post using only military cliches. I understood what we were saying, did you? Probably not. Since the military is a small family with shared culture and
I wrote a draft press release and sent it to my higher headquarters for consideration and release. They kept the factual information but changed 100 percent of the words I
My boss doesn’t tweet a lot … or ever, but Twitter is one place where he likes to get his news. We listen. Three days a week my dudes brief
Since the early 1800s the institution we call West Point has been producing military and civilian world leaders. Set along the Hudson River on a strategic location where America sought