The short answer: everywhere. A colleague, who is also a blogger, asked me where we get “so much” content for MaxDisclosure. (This surprised me, because we’re figuring this out as
The short answer: everywhere. A colleague, who is also a blogger, asked me where we get “so much” content for MaxDisclosure. (This surprised me, because we’re figuring this out as
100 years ago, people were starting with why and connecting their message to America’s defense. From the 1918 photo posted above: “Spanish influenza has endangered the prosecution of the WAR
As kids, if we were going to be out of place, we needed a hall pass or permission slip — something to validate and explain our actions. “I am in
There’s a bungee cord sitting between your organization and your commander’s end state. Keep following it, and eventually you’ll get there. Along the way, things will pull the bungee cord
Because you’re a MaxDis reader, you already have established a purpose for your organization. It probably has something to do with communicating in order to ensure your organization has the
The under-funded and forgotten parts of your organization know the Public Affairs Office is an internal, free-of-charge way to highlight their potential, and publicly lobby your commander and higher headquarters
From time to time, I run into PAOs desperate to “add value” to their organization. Sometimes, their unit is changing and the PAO is trying to keep up and change
Sometimes, people passing me during a run will call out a polite, “On your left,” before they go by. Smart word choice, right? Just enough words to help me understand
“We offer our thoughts and prayers.” “Our thoughts and prayers are with her and her family.” “They have our thoughts and prayers during this difficult time.” “Our thoughts and prayers
When does your organization engage the media? When do you publish a press release? When do you hold a news conference or invite the media to your place? These activities