The global pandemic has caused a fusillade of company and industry messaging. Everyone’s got their examples – I’ve probably received twenty or thirty unique messages in the past 2-3 days.
The global pandemic has caused a fusillade of company and industry messaging. Everyone’s got their examples – I’ve probably received twenty or thirty unique messages in the past 2-3 days.
Years ago, MaxDis posted this classic, “Copy Editing, Who Gives a Shit?” I do. I give a shit. Your organization is professional. Your organization pays attention to detail. Your organization
A lot of PAOs are thinking about, and communicating about, COVID-19. I guess we are, too. A smart British communication pro recently talked to me about the difference between a
People will usually let you do their work for them, if: It’s high-quality. They get to review and approve it. They can take credit for it. Knowing this, how are
Let’s talk about how the right amount of background and context can make or break your communication. My kid’s school letter is Q this week. Last night, we observed that
I recently watched a talented friend and communicator give a briefing on content he knew really well. He was engaging, and had interesting stories to tell, too. But he used
This is a true but sad story. My wife was going to be home later than me. She started dinner but wasn’t able to finish. Some mixture of pinto beans
When I’m preparing a new team member for a deployment, I like to focus on mission. I’ll talk about the organization, our relationships, and the products they’ll write all day,
I am an unapologetic fan of the Marvel movies. Remember the first one with Captain America? He became a jacked super soldier when a scientist injected him with a super
Today an investigative journalist told me about how he makes sure his story is right and appropriate. He has a Virgil. I imagine Virgil is a person he depends on