My kid had a school presentation. I helped her get started. “Why are you doing this presentation?” I asked. “Because I have to,” she answered like a tween. “Yeah, but
My kid had a school presentation. I helped her get started. “Why are you doing this presentation?” I asked. “Because I have to,” she answered like a tween. “Yeah, but
I had an intern who spent too much time fine-tuning her articles. She invested a lot of personal emotion into her work, and was nervous about my edits. Even when
So you have to write a speech or talking points for an engagement. Your commander has an idea of what he wants to say. He’s going to say it
A long time ago in a galaxy far away, GEN Casey came to visit my Brigade. I was the Brigade PAO. My photog had to pick up his kids
Something happened somewhere, sometime recently, and it’s currently under investigation. We’re announcing this thing now, in order to be transparent. Please don’t ask any additional questions, because we’re not prepared
We gave you guidelines on when NOT to be in the media. Here is when and how you should. Ideally, the PAO is a connector, an enabler, a strengthener –
It works. When something bad happens, your leaders apologize, the news usually gets better and goes away. Don’t act too fast though, your reputation is at stake. Make sure
If there is an opportunity to highlight someone; some shit on the Today Show, a radio shout-out, a personal profile or whatever … don’t take it for yourself. Don’t give
I was one of them. I was a PAO that was primarily concerned with what was happening at home. A wise commander once asked me, “Dave, my number one priority
Don’t get me wrong, the J3 is good and nice to be close too. He knows the ops that we talk about. The J2, a tense but giving relationship; he