When talking to the media I used to try never to say, “I don’t know.” I felt like it was my responsibility to know and it was my responsibility to
When talking to the media I used to try never to say, “I don’t know.” I felt like it was my responsibility to know and it was my responsibility to
One day, your organization will be forced into a public quandary that you want nothing to do with. A Soldier will be killed at a range. One of your
I hate to be so harsh, but it’s important to say. If you are a public figure for an organization where fitness is very important to success, you shouldn’t be
If you’re not careful, it’s easy to fall into the HHC Public Affairs trap. You work in the same building as them, and you run into their folks at staff
While your statement is tied up in bureaucratic staff buffoonery, your higher headquarters is writing a statement that lacks your operational context and commander’s guidance. Meanwhile, savvy reporters are putting
Comrade, A wise man once told me, “Making dinner every night doesn’t make you a chef.” As the saying goes, reading the newspaper doesn’t make you a PAO. That
This post is going to sound obvious but unfortunately it needs to be written: comment on the obvious. We can get pretty wrapped around the exact words to say. The
Command messages … eh. OK. We all learn that in DINFOS, right? Let’s step it up a notch; enter the concept of Forever Lines. You’ll remember that one of
Not me. Frankly no one gives a shit whether your article has been edited. I know they teach this at DINFOS and I agree PAOs should know something about
“Please let me know if you’ll require talking points for this operation.” “That’s really a question for the service/COCOM/DOD-level PAOs to decide how to answer.” “Do you think the CG