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The Whiteboard Solution
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The Whiteboard Solution

by Dave ButlerMarch 2, 2018
Is #MilTwitter Worth It?
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Is #MilTwitter Worth It?

by Dave ButlerApril 27, 2020
The Director of Communication
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The Director of Communication

by Dave ButlerApril 11, 2018
Speak for the Commander
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Speak for the Commander

by Dave ChaceJuly 2, 2018
Manage Your E-mail Like a Grown-Up
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Manage Your E-mail Like a Grown-Up

by Dave ChaceMay 30, 2018
Your Guide to RTQ
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Your Guide to RTQ

by Dave ButlerJanuary 16, 2019

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“We Just Sell Software”

by Dave ChaceJune 28, 2022
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You Might Be Wrong

by Dave ChaceJune 24, 2022
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Regurgitate Old Content Day

by Dave ChaceJune 21, 2022
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Cinderella and the Original Fake News Fairytale

by Dave ChaceDecember 9, 2019

Cinderella’s castle. I don’t need to say anything else, and you know exactly what I’m talking about. Odds are you’re picturing it now. Here’s the thing: since

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Culture, Featured, Public Affairs,

The Benevolent PAO

by Dave ButlerDecember 6, 2019

Giving personal advice is important.  I was lucky enough to be part of a unit where the staff not only supported the command’s mission, but also supported

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Culture, Featured,

Guest Post: No More Silent Clapping

by Dave ButlerDecember 4, 2019

Another great post by Sergeant First Class Deb Richardson.  Deb is an Army Reserve Public Affairs NCO who most recently led US and NATO communications in Afghanistan. 

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The Daily Scan

by Dave ButlerDecember 2, 2019

As a public affairs officer you have the responsibility to read and understand the information environment, here are the things you should scan daily.  Since you’ll find

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Culture, Featured, Public Affairs,

Guest Post: You’re Great But Your Team Sucks

by Dave ButlerNovember 29, 2019

Sergeant First Class Deb Richardson is an Army Reserve Public Affairs NCO with abundant experience.  She most recently served as the US and NATO Headquarters Public Affairs

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Consider This Our Fault

by Dave ButlerNovember 27, 2019

If you read enough of MaxDis, you know I put a lot of responsibility on public affairs.  You know I’m our champion and critic.  I do this

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Culture, Featured, Public Affairs,

The Protect America Officer

by Dave ChaceNovember 25, 2019

Who’s that new person in the headquarters? That one fresh out of some school in Maryland.  Usually in the JOC or with the commander. Always talks about

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The PAO: The Commander’s Least Special Person

by Dave ChaceNovember 22, 2019

In April 2009, I finished the Public Affairs Qualification Course and thought I was the shit.  I was a fully trained communication professional! I had the fire

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Culture, Featured, Public Affairs,

Match the Tone of Your Command Team, Part 2

by Dave ChaceNovember 20, 2019

We gave you our best reasons why your organization’s social media (like all things) must match your command team’s tone. This last post was light on “how,”

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