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The Whiteboard Solution
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The Whiteboard Solution

by Dave ButlerMarch 2, 2018
Is #MilTwitter Worth It?
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Is #MilTwitter Worth It?

by Dave ButlerApril 27, 2020
The Director of Communication
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The Director of Communication

by Dave ButlerApril 11, 2018
Speak for the Commander
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Speak for the Commander

by Dave ChaceJuly 2, 2018
Manage Your E-mail Like a Grown-Up
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Manage Your E-mail Like a Grown-Up

by Dave ChaceMay 30, 2018
Your Guide to RTQ
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Your Guide to RTQ

by Dave ButlerJanuary 16, 2019

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“We Just Sell Software”

by Dave ChaceJune 28, 2022
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You Might Be Wrong

by Dave ChaceJune 24, 2022
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Regurgitate Old Content Day

by Dave ChaceJune 21, 2022
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The Big Animal

by Dave ButlerMay 8, 2019

Imagine a big King Kong-like thing walks in to save a city.  He probably knocks over some buildings, kills some people, and devastates the enemy.  Sometimes he

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“This line is secure.”

by Dave ChaceMay 6, 2019

My desk at work has a green phone for unclassified conversations, and a red phone for classified conversations. Without exception, I follow the rules about what I

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In Service

by Dave ButlerMay 5, 2019

Every single word written on MaxDisclosure is in effort to benefit you. Every word.  Every.  Single.  Word. We believe what the Department of Defense does is important.

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The Franchise Branding Plan

by Dave ChaceMay 3, 2019

We’ve talked branding a few times, but sometimes still struggle convincing internal units they must adhere to the command’s branding standards. Do you think Chick-Fil-A has the

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The Odd Man Out

by Dave ButlerMay 1, 2019

The public affairs person does public affairs: advises the commander, does media engagements, maybe slings some PAG … even a tweet or two. The PSYOP person does

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“I Changed My Mind”

by Dave ChaceApril 29, 2019

“New shit has come to light!” – The Dude We’re America’s military, and sometimes our plans and policies change. We can own this, it’s surprisingly simple. “We

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Culture, Featured, Public Affairs,

The Bucket of Responses, Part 2

by Dave ChaceApril 26, 2019

You know and love the Bucket of Responses: the mission-related things you’ll say when staff guys throw useless pleasantries your way. Having trouble filling up your bucket

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Saying No to Get to Yes

by Dave ButlerApril 24, 2019

I’m a popular guy.  Every PAO is, right?  Especially when you have something to offer.  You probably provide good input to discussions, you have access to a

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Be Careful

by Dave ChaceApril 22, 2019

If you eat up your leaders’ bandwidth pointing out you don’t have enough people on your team, you may just be demonstrating you don’t have enough work.

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