Time is our only limited resource. No matter how much we need more, no matter how much we can justify it, we aren’t going to get more
Time is our only limited resource. No matter how much we need more, no matter how much we can justify it, we aren’t going to get more
The Secretary of Defense travels with his comms person; they sit in all the important meetings, add input and perspective. Most major companies have a senior vice
I’ve watched enough Sports Shouting to know you need to take a position on an issue in order to capture audiences’ attention and send a message. If
1. Answer questions and tell stories. 2. As soon as you can. 3. With the information you have at the time. (Photo by Petty Officer 3rd Class
I made the choice to set up an interview between a trusted journalist and a special operations guy whose identity should not be known publicly. Let’s back
We’ve recently written a few things about queries. As the spokesman for the longest war in American history, my team gets a lot of them. Generally, we
The core to everything we have to say. Focus on Mission. We protect America. Always Be Messaging (ABM). Information is motivation; understanding is influence. Meanwhile, lies will
“Sometimes a PAO can be judged more by what is not in the newspaper than what is.” – German Public Affairs Officer We’re all about proactive communication and
In one way or another, your organization has already given each member a permission slip, empowering them to take action, support the mission, and protect America. Here’s