We gave you guidelines on when NOT to be in the media. Here is when and how you should. Ideally, the PAO is a connector, an enabler,
We gave you guidelines on when NOT to be in the media. Here is when and how you should. Ideally, the PAO is a connector, an enabler,
It works. When something bad happens, your leaders apologize, the news usually gets better and goes away. Don’t act too fast though, your reputation is at
If there is an opportunity to highlight someone; some shit on the Today Show, a radio shout-out, a personal profile or whatever … don’t take it for
I was one of them. I was a PAO that was primarily concerned with what was happening at home. A wise commander once asked me, “Dave, my
Don’t get me wrong, the J3 is good and nice to be close too. He knows the ops that we talk about. The J2, a tense but
When talking to the media I used to try never to say, “I don’t know.” I felt like it was my responsibility to know and it was
A 10 gallon, tropical fish tank is cheap and easy to maintain. We use them a lot. “Use them?” Yep, the fish provide services. My life
One day, your organization will be forced into a public quandary that you want nothing to do with. A Soldier will be killed at a range.
I hate to be so harsh, but it’s important to say. If you are a public figure for an organization where fitness is very important to success,