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The Whiteboard Solution
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The Whiteboard Solution

by Dave ButlerMarch 2, 2018
Is #MilTwitter Worth It?
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Is #MilTwitter Worth It?

by Dave ButlerApril 27, 2020
The Director of Communication
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The Director of Communication

by Dave ButlerApril 11, 2018
Speak for the Commander
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Speak for the Commander

by Dave ChaceJuly 2, 2018
Manage Your E-mail Like a Grown-Up
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Manage Your E-mail Like a Grown-Up

by Dave ChaceMay 30, 2018
Your Guide to RTQ
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Your Guide to RTQ

by Dave ButlerJanuary 16, 2019

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Maximum Disclosure
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Featured,

“We Just Sell Software”

by Dave ChaceJune 28, 2022
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You Might Be Wrong

by Dave ChaceJune 24, 2022
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Regurgitate Old Content Day

by Dave ChaceJune 21, 2022
Culture, Featured, Public Affairs,

There’s No Substitute For Speed

by Dave ChaceApril 8, 2020

“Some people will tell you that slow is good – and it may be, on some days – but I am here to tell you that fast

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Featured, Public Affairs,

Set and Spike Your Message

by Dave ChaceApril 6, 2020

Reporters might end an article when they’ve run out of information, but composers don’t end symphonies when they’ve run out of notes. How much attention are you

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Culture, Featured,

Winning Friends and Influencing People

by Dave ButlerApril 3, 2020

I’m listening to the book How to Win Friends and Influence People. This is maybe my tenth time reading or listening to this book I used to

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Culture, Featured,

Grow your team like our homeland depends on it

by Deb RichardsonApril 1, 2020

I spoke to an old friend today and listened to his issues finding quality people to support a super important mission. He spoke at length about the

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Featured, Public Affairs,

I Think the Air Force Has the Best PAOs

by Dave ChaceMarch 30, 2020

Navy and Marine Corps PAOs are close behind. I’m a former Army PAO and current Army civilian 1035, so this is a little hard to admit. But

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Featured, Public Affairs,

Stop Sending Boilerplate BS

by Dave ButlerMarch 27, 2020

The global pandemic has caused a fusillade of company and industry messaging. Everyone’s got their examples – I’ve probably received twenty or thirty unique messages in the

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Featured, Public Affairs,

Copy Editing: I Give a Shit

by Dave ChaceMarch 25, 2020

Years ago, MaxDis posted this classic, “Copy Editing, Who Gives a Shit?” I do. I give a shit. Your organization is professional. Your organization pays attention to

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Talk to Your Commander About Risk

by Dave ChaceMarch 23, 2020

Let’s talk about something important. When approving operations, commanders consider the risks to mission accomplishment, and the risks to the forces involved. Short-hand: “risk to mission” and

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Featured, Public Affairs,

Is it a Crisis or an Emergency?

by Dave ChaceMarch 20, 2020

A lot of PAOs are thinking about, and communicating about, COVID-19. I guess we are, too. A smart British communication pro recently talked to me about the

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