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The Whiteboard Solution
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The Whiteboard Solution

by Dave ButlerMarch 2, 2018
Is #MilTwitter Worth It?
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Is #MilTwitter Worth It?

by Dave ButlerApril 27, 2020
The Director of Communication
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The Director of Communication

by Dave ButlerApril 11, 2018
Speak for the Commander
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Speak for the Commander

by Dave ChaceJuly 2, 2018
Manage Your E-mail Like a Grown-Up
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Manage Your E-mail Like a Grown-Up

by Dave ChaceMay 30, 2018
Your Guide to RTQ
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Your Guide to RTQ

by Dave ButlerJanuary 16, 2019

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Featured,

“We Just Sell Software”

by Dave ChaceJune 28, 2022
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You Might Be Wrong

by Dave ChaceJune 24, 2022
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Regurgitate Old Content Day

by Dave ChaceJune 21, 2022
Public Affairs,

Are you the Headquarters PAO, or the HHC PAO?

by Dave ChaceAugust 14, 2017

If you’re not careful, it’s easy to fall into the HHC Public Affairs trap. You work in the same building as them, and you run into their

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Public Affairs,

When you are slow, you miss the opportunity to be right.

by Dave ChaceAugust 5, 2017

While your statement is tied up in bureaucratic staff buffoonery, your higher headquarters is writing a statement that lacks your operational context and commander’s guidance. Meanwhile, savvy

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Public Affairs,

A Letter to a New Brigade Commander

by Dave ButlerAugust 3, 2017

Comrade, A wise man once told me, “Making dinner every night doesn’t make you a chef.”   As the saying goes, reading the newspaper doesn’t make you

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Public Affairs,

Comment on the Obvious

by Dave ButlerJuly 20, 2017

This post is going to sound obvious but unfortunately it needs to be written: comment on the obvious. We can get pretty wrapped around the exact words

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Public Affairs,

Forever Lines….Forever and Ever, Amen.

by Dave ButlerJuly 18, 2017

Command messages … eh.  OK.  We all learn that in DINFOS, right? Let’s step it up a notch; enter the concept of Forever Lines. You’ll remember

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Public Affairs,

Copy Editing; Who gives a shit?

by Dave ButlerJuly 18, 2017

Not me. Frankly no one gives a shit whether your article has been edited. I know they teach this at DINFOS and I agree PAOs should

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About,

Why Max Disclosure?

by Dave ButlerJuly 18, 2017

We owe you. We don’t suck and you have the ability to suck less than us.  Actually we are pretty great and you can be better than

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Public Affairs,

“Here, I’ve attached a draft.”

by Dave ChaceMay 25, 2017

“Please let me know if you’ll require talking points for this operation.” “That’s really a question for the service/COCOM/DOD-level PAOs to decide how to answer.” “Do you

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Public Affairs,

Must Haves

by Dave ButlerMay 18, 2017

In our office we have a whiteboard with the words, “Must Haves” written quickly across the top. When we get close to an event the person responsible

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