We love to host content from public affairs officers who are getting it done every day in defense of our nation. Thanks to Pete Nguyen for drafting this PAO salt
We love to host content from public affairs officers who are getting it done every day in defense of our nation. Thanks to Pete Nguyen for drafting this PAO salt
This is the final piece to this series, wrapping up our lessons from Communication 101, 102 and 103. We are arming you with the simple communication framework essential to our
Here’s a hard truth: your fellow staff leaders aren’t sure the PAO can have a lasting impact. Maybe communication initiatives are too hard to coordinate, or maybe no one wants
Popular journalism exists in packs. Packs of packs. Packs of writers, packs of editors, packs of flaks and packs of sources. The flaks and sources introduce facts into the pack.
A skilled communicator on my team once banned all uses of the word “that” in speech and writing. He enforced the rule with vigor. Seem unreasonable? It changed the way I
When the Information Bus is barreling down the highway, you’re not doing any good sitting back at the bus station, writing late PAG and talking about the problem. We’ve said
The first time Dave B. and I drafted a Public Affairs strategy together, we included an outline of our organization’s “key” audiences: Students. Graduates. Potential recruits. Retirees. The American people.
Know when to challenge the false info – direct and indirect. No one likes fake news around their stories.
We wrote about the lame PAO mantra. But there’s more. The true art to PAOing is knowing when to, and not to, engage or provide comment. I’m an aggressive dude.
There’s been plenty said about starting with why, some say Simon Sinek changed their lives. Let’s not go that far. In any useful organization that considers information important, you’ll want