We love to reference public affairs officers’ ‘if only’ comments. I often hear PAOs say, “If only we had a seat at the table.” We do. We have a seat
We love to reference public affairs officers’ ‘if only’ comments. I often hear PAOs say, “If only we had a seat at the table.” We do. We have a seat
We wrote a lame post using only military cliches. I understood what we were saying, did you? Probably not. Since the military is a small family with shared culture and
When I was a second lieutenant attending the Public Affairs Qualification Course almost a decade ago, I asked the Army’s Chief of Public Affairs what I needed to do in
We’ve learned to walk around carrying a bucket. Remember when we recommended you always be ready to pitch a pitch? Always be ready to answer the questions you know people
That feeling you get when you simply know what to do? Just do it.
“How did I do, PAO?” the leader asked after the interview. “I have no idea Sir,” the good PAO answers. “We’ll see when the story comes out.” The crappy PAO
That’s who we work with; that’s who you should work with, too. There’s a time and place to coordinate logistics with an action officer, or get the necessary background and
You can change your organization. Like anything good, command information requires you to take risk. Take it. We’ve been lucky enough to be a part of organizational change, multiple times
I’m not a commander, but I do command my organization’s communication. You want to be a staff guy? Walk around saying things like this: Living the Dream, Sir! How many
Remember I said, you can do whatever you want? You can but that may seem a little overwhelming. Here’s the secret sauce: Write down anything and everything that you want