Are you and your organization caught up in the past? Did you spend all day reading and discussing the olds? Are you worried about what’s on the front page of
Are you and your organization caught up in the past? Did you spend all day reading and discussing the olds? Are you worried about what’s on the front page of
Time is our only limited resource. No matter how much we need more, no matter how much we can justify it, we aren’t going to get more time. By this
I’ve watched enough Sports Shouting to know you need to take a position on an issue in order to capture audiences’ attention and send a message. If you’re going to
Are you a little shaky on writing statements? If so, keep these lessons by your desk. Start fresh. Past statements were written by people with outdated information, rushing on deadline
Maybe it’s not as serious as the title. The question is, as the public communicator, do you want to know? Do you need to know about the secret plan to
You can’t ask a reporter to hold a story if you’re not willing to have a conversation about context. You can’t put your commander on camera if you’re not going
We’ve made it. A journalist asked a question. The journalist has enough interest in our topic that he or she e-mailed us. Once you respond they are likely going to
There’s a bungee cord sitting between your organization and your commander’s end state. Keep following it, and eventually you’ll get there. Along the way, things will pull the bungee cord
The under-funded and forgotten parts of your organization know the Public Affairs Office is an internal, free-of-charge way to highlight their potential, and publicly lobby your commander and higher headquarters
Sometimes, people passing me during a run will call out a polite, “On your left,” before they go by. Smart word choice, right? Just enough words to help me understand