We’ve talked branding a few times, but sometimes still struggle convincing internal units they must adhere to the command’s branding standards. Do you think Chick-Fil-A has the same struggles? Do
We’ve talked branding a few times, but sometimes still struggle convincing internal units they must adhere to the command’s branding standards. Do you think Chick-Fil-A has the same struggles? Do
The short answer: everywhere. A colleague, who is also a blogger, asked me where we get “so much” content for MaxDisclosure. (This surprised me, because we’re figuring this out as
GoodmorningSir. I’manempoweredbadge-wearingmemberofyourorganization. I’mnowgoingtoreadyousomewordsfromapieceofpaper. ThisisabriefIwastoldtogivethismorning. ThisscriptwasreviewedseveraltimesbyvariousstaffleaderssoIamnotgoingtodeviatefromit. Blahblahblahblahblahblahblah. IonlywrotelikethirtyperentofthecontentI’mbriefingrightnow. Theyremovedsomeofthemostimportantinformationfrommyscriptbecauseweweren’tsureiftheG2hadseenthatinformationyet, oriftheyagreedwithmyassessment. Wedon’twantyoutoknowtwoprofessionalstaffelementscouldpotentiallyhavedifferentperspectivesonacomplicatedtopic. Blahblahblahblahblahblah. Thisscriptwasapproved24hoursagosomostoftheinformationisoutofdate. Blahblahblahblah. Areyoulistening? It’shardtotellbecauseIdon’twanttotakemyeyesofmyscript. Blahblah. MaybeI’llsneakonepeek. Itlookslikeyou’rejusttalkingtotheCommandSergeantMajoratthefronttablewhileI’mbriefing. Maybethat’sforthebest. NowIcanjustgetthroughthisfasterandhopefullyyouwon’thaveanyquestions. Mysupervisorsdidn’ttellmewhattodoifyouaskanyquestionsorwanttohaveadiscussion. Thatisn’tinmyscript. Thiscould’vebeenane-mail. Blahblahblah. Pendingyourquestions. (Photo by Pfc. Andrew Valenza,
You can solve anything at a whiteboard. Anything, no matter how abstract or complex. Too often we stare at PowerPoint slides, unable to achieve understanding through a one-way discussion. Nothing
The good thing is our audience is full of great PA people who want to do more, and more and more for their organizations. They want to do more