A friend of mine started a blog a few years ago (not this blog). He had useful insights to share, but included some kind of caveat in most of his
A friend of mine started a blog a few years ago (not this blog). He had useful insights to share, but included some kind of caveat in most of his
PA Doctrine spells out several good reasons for doing community relations. You’re not going to find doctrine on MaxDis friends. Let’s talk about experience. Helping to define and protect your
It takes less than one minute to draft one sentence in your own words. Then, as time permits, it might take two minutes to re-read that sentence and make it
A group of senior public affairs officers were discussing a new policy. The policy, in certain circumstance, didn’t fit or make sense. Some PAOs were caught up in the details
Trackers organize and energize my daily routine. We’ve talked about this before, but let’s double down on the details. When I put our team’s initiatives, next steps and priorities in
It is good to be humble. It is good for your audiences to know when your organization is right and good. When your organization isn’t as perfect as the public
War Story- We learn best from experience. This experience shaped me and is applicable to you and your brigade today. During the surge in Iraq in 2007 I became the
No one gets between me and the commander. Not the Aide, XO, Secretary, Chief of Staff..no one. My relationship with the commander is too important to be filtered. He believes
The average American types 38-40 words per minute. The average English sentence length is about 14 words. Do the math: you’ve got time to make an impact. This is great
We gave you guidelines on when NOT to be in the media. Here is when and how you should. Ideally, the PAO is a connector, an enabler, a strengthener –