The first time Dave B. and I drafted a Public Affairs strategy together, we included an outline of our organization’s “key” audiences: Students. Graduates. Potential recruits. Retirees. The American people.
The first time Dave B. and I drafted a Public Affairs strategy together, we included an outline of our organization’s “key” audiences: Students. Graduates. Potential recruits. Retirees. The American people.
I’m not usually one to advocate for more command information. PAOs spend too much time creating content to talk to ourselves, rather than plugging into the mission and talking about
Commanders have mission statements. Staff professionals apply skills and tools to their commander’s mission statement. Several years ago, the nine-person Public Affairs team to which I was the deputy sat
Seth’s Blog almost nails it with this one: its your choice to make your work look effortless. Left unsaid is that you also can, and should, actively reduce your vulnerability to
You ever get tired of the awkward attempts to reference your job in a useless pleasantry? We don’t. “Hey PAO, let’s not put this on CNN.” “What’s in the news
Too often we listen to PAOs tell us that they’re so busy. “Doing what?” we ask. “Meetings, emails, stuff,” they say. Consider what you do each day, all day. Are
https://www.youtube.com/watch?v=3LLH483rwnw Try to solve the problem yourself, and you’ll be proud!! This is my kid’s favorite show, and I often sing this song to my co-workers. As a young professional,