Years ago, MaxDis posted this classic, “Copy Editing, Who Gives a Shit?” I do. I give a shit. Your organization is professional. Your organization pays attention to detail. Your organization
Years ago, MaxDis posted this classic, “Copy Editing, Who Gives a Shit?” I do. I give a shit. Your organization is professional. Your organization pays attention to detail. Your organization
Respect their time: prepare to be brief with one clear message. Respect their intelligence. Assume they will understand complex things as long as you explain them properly. Respect their curiosity
Look around your team. Who are the members finding small pockets of time to take out the trash or put shit away? In our experience, the ones who make time
My Public Affairs Detachment once brought three TVs on annual training at an armory across the state. “Just in case we need them.” We used one of them to, for
The core to everything we have to say. Focus on Mission. We protect America. Always Be Messaging (ABM). Information is motivation; understanding is influence. Meanwhile, lies will destroy communication. Everyone
You can’t ask a reporter to hold a story if you’re not willing to have a conversation about context. You can’t put your commander on camera if you’re not going
When you have a bias for inaction, you can talk yourself out of doing anything. Do you hear, or participate, in these conversations? “We don’t need to write PAG for
Novels and movies love the build-up and payoff, right? It’s fun, and entertaining, to spend hours gathering all the pieces and then finally, surprisingly, find out how they fit together.
‘”Well, Sir, the Public Affairs Office is short-staffed right now so I don’t think we’ll be able to support that request.” Gross. Nobody wants to work with the Public Affairs
Teams and units become elite, and develop absolute trust, when they execute the basics to perfection. Combat soldiers must be able to hit a target with their weapon and communicate