Before modern social media, my college fraternity shared a group e-mail listserv, for planning and buffoonery. If you wrote more than three lines, you‘d be shamed. Nobody wanted to read
Before modern social media, my college fraternity shared a group e-mail listserv, for planning and buffoonery. If you wrote more than three lines, you‘d be shamed. Nobody wanted to read
The first time Dave B. and I drafted a Public Affairs strategy together, we included an outline of our organization’s “key” audiences: Students. Graduates. Potential recruits. Retirees. The American people.
Novels and movies love the build-up and payoff, right? It’s fun, and entertaining, to spend hours gathering all the pieces and then finally, surprisingly, find out how they fit together.
Teams and units become elite, and develop absolute trust, when they execute the basics to perfection. Combat soldiers must be able to hit a target with their weapon and communicate
Teammates, our best and inspired work is all for nothing if we fail to execute the basic tasks that ensure audiences will receive the message. Remember how we said you
Alright. We’ve spent the last year writing more than 100 posts about Public Affairs. Let’s have the OPSEC talk. Traditionally, this is the program through which we hide and protect
People used to use recipe books. They had a list of ingredients and short instructions describing how and when to add each of the ingredients…boom, you had your dish.