In Afghanistan, I had to do plenty of local and regional TV spots. The public, the politicians and elites had to hear from the Coalition on a regular basis in
In Afghanistan, I had to do plenty of local and regional TV spots. The public, the politicians and elites had to hear from the Coalition on a regular basis in
Yes – I understand we don’t pick nor choose the journalists we work with. We are transparent public affairs professionals who work for the government. A commander of mine once
We’ve made it. A journalist asked a question. The journalist has enough interest in our topic that he or she e-mailed us. Once you respond they are likely going to
Novels and movies love the build-up and payoff, right? It’s fun, and entertaining, to spend hours gathering all the pieces and then finally, surprisingly, find out how they fit together.
“How did I do, PAO?” the leader asked after the interview. “I have no idea Sir,” the good PAO answers. “We’ll see when the story comes out.” The crappy PAO