We wrote about the lame PAO mantra. But there’s more. The true art to PAOing is knowing when to, and not to, engage or provide comment. I’m an aggressive dude.
We wrote about the lame PAO mantra. But there’s more. The true art to PAOing is knowing when to, and not to, engage or provide comment. I’m an aggressive dude.
We’ve all heard it and many believe it: “They’re going to write it anyway, with or without our input, so we need to engage.” This isn’t true. It isn’t true
Journalists are your friends. At least the pros are. Journalists are also the filter most of us use to publish information. I keep in touch with journalists. A mentor asked
I recently hosted a big-name media outlet and anchor. They were a good crew; fair and receptive to our input. We had a good plan and were providing very good
I recently had a conversation with an ignorant dude about talking to the media. (I talk to the media) “Yeah but sometimes the media publishes classified information,” he said. They
Remember that scene in Elf when the Elf kept calling the little person an elf? For the little person it was extremely insulting. In fact, he kicked the shit out of
Remember the RTQ Rules to Live By? Good. An easy thing to do is to have your organization follow a guide for answering queries. It’s great because everyone speaks a
Yes – I understand we don’t pick nor choose the journalists we work with. We are transparent public affairs professionals who work for the government. A commander of mine once