Dear Journalist, I’m glad you’re a professional, because I only work with pros. Thanks for your interest in this story about what our organization does to defend our country. We’re
Dear Journalist, I’m glad you’re a professional, because I only work with pros. Thanks for your interest in this story about what our organization does to defend our country. We’re
We wrote about the lame PAO mantra. But there’s more. The true art to PAOing is knowing when to, and not to, engage or provide comment. I’m an aggressive dude.
We’ve all heard it and many believe it: “They’re going to write it anyway, with or without our input, so we need to engage.” This isn’t true. It isn’t true
Journalists are your friends. At least the pros are. Journalists are also the filter most of us use to publish information. I keep in touch with journalists. A mentor asked
I recently hosted a big-name media outlet and anchor. They were a good crew; fair and receptive to our input. We had a good plan and were providing very good
I recently had a conversation with an ignorant dude about talking to the media. (I talk to the media) “Yeah but sometimes the media publishes classified information,” he said. They
Remember that scene in Elf when the Elf kept calling the little person an elf? For the little person it was extremely insulting. In fact, he kicked the shit out of
Time is our only limited resource. I make sure my time is spent wisely. I’m lucky enough to have a team that doesn’t need a lot of my time. I
We’ve recently written a few things about queries. As the spokesman for the longest war in American history, my team gets a lot of them. Generally, we get two types.
Remember the RTQ Rules to Live By? Good. An easy thing to do is to have your organization follow a guide for answering queries. It’s great because everyone speaks a