“Great operation, but where are the photos?” – Senior commanders, mostly. Top people care about releasing photos and videos about successful military operations. Not all and not all the time,
“Great operation, but where are the photos?” – Senior commanders, mostly. Top people care about releasing photos and videos about successful military operations. Not all and not all the time,
Use this story about perceptions and relevancy to think about the way you tell your team’s story inside the organization. I worked with a big staff section that had a
We gave you our best reasons why your organization’s social media (like all things) must match your command team’s tone. This last post was light on “how,” so here’s our
Y’all started a great discussion after our post about PAO positions at the brigade level. Lots of competing ideas, all coming from the right places. What’s the right answer? I
A division commander recently told me he was going to pull the PAOs in the Brigades and subordinate units, up to Division Headquarters. He had a few good reasons –
We love to host content from public affairs officers who are getting it done every day in defense of our nation. Thanks to Pete Nguyen for drafting this PAO salt
Here’s a hard truth: your fellow staff leaders aren’t sure the PAO can have a lasting impact. Maybe communication initiatives are too hard to coordinate, or maybe no one wants
My first Public Affairs task after DINFOS was the annual Best Warrior Competition, in Missouri for USACAPOC(A). Two real-deal Public Affairs NCOs showed LT Dave C. how to plan, cover
Military communicators, today at 1:30 p.m. (eastern), the SecDef and Chairman will brief the press in the Pentagon. Watch live and pay attention. It’s been exactly one year since then-SecDef
Your relationship with your commander could be the most important relationship you have. Support from your commander gives you the resources, authority and support you need to help your organization