First, refresh on our first and second installment: Move with a purpose. Aggressively have your shit in order. Don’t bitch about coffee, just buy it and make it. Never look
First, refresh on our first and second installment: Move with a purpose. Aggressively have your shit in order. Don’t bitch about coffee, just buy it and make it. Never look
At first it might be hard. If you’re doing it right, you’re going against the perception of what a PAO is supposed to do. You’re fighting years of experience your
We’ve seen plenty of commanders get upset because they weren’t informed about something in a timely manner. We’ve rarely (maybe never) seen a commander get frustrated because he was too informed.
We talk a lot about taking action to achieve effects. What kind of action? Here are three meta ways we spend our time: Learn. Know what your organization is experiencing,
I’m going to tell you a little secret about the Department of Defense. Sometimes, we actually go on offense. It might seem crazy, but our nation has something of a
I carry a map. Everyone on my team does too. When someone mentions a place in Afghanistan, I want to understand where it is. I look at the terrain, reacquaint
We’re America. We say things we mean. We say things we can stand by in crisis. Can we afford to stake our credibility on the actions of people we cannot
“You think that you’re too cool for school, but I have a newsflash for you Walter Cronkite … you aren’t.” – Derek Zoolander “We get it, dude. You’re the PAO.
Are you and your organization caught up in the past? Did you spend all day reading and discussing the olds? Are you worried about what’s on the front page of
I’ve watched enough Sports Shouting to know you need to take a position on an issue in order to capture audiences’ attention and send a message. If you’re going to