The core to everything we have to say. Focus on Mission. We protect America. Always Be Messaging (ABM). Information is motivation; understanding is influence. Meanwhile, lies will destroy communication. Everyone
The core to everything we have to say. Focus on Mission. We protect America. Always Be Messaging (ABM). Information is motivation; understanding is influence. Meanwhile, lies will destroy communication. Everyone
As you know, time is our only limited resource. As PAOs, it’s also one of the most important things we have to give this nation. To start, some facts: PAOs
Congrats! You’re getting promoted, moving up the chain, maybe taking on a Public Affairs assignment at the Division or Corps staff (or higher). Sure, you’re further away from the action
You can’t ask a reporter to hold a story if you’re not willing to have a conversation about context. You can’t put your commander on camera if you’re not going
Commanders have mission statements. Staff professionals apply skills and tools to their commander’s mission statement. Several years ago, the nine-person Public Affairs team to which I was the deputy sat
There’s a bungee cord sitting between your organization and your commander’s end state. Keep following it, and eventually you’ll get there. Along the way, things will pull the bungee cord
Conductors are silent. They stand in front of the orchestra and give direction, but they don’t actually make any music. The drummer is also directing their band: giving cues and
Several years ago as a young PAO, I volunteered to help escort and support reporters during one of our higher headquarters’ big annual conferences, which included a multinational military capabilities
Everyone loves to scoop the Public Affairs Officer and find things in the media before we’ve seen or shared it ourselves … just like we all take pride in fixing
What if somebody dies? What is a helicopter crashes? What if somebody dies in a helicopter crash? What if it’s a car accident? What if somebody gets lost in the