My small, busy team doesn’t make time for everything. We do try to use the time we have to be benevolent PAOs. Colleagues often approach us with communication challenges. They
My small, busy team doesn’t make time for everything. We do try to use the time we have to be benevolent PAOs. Colleagues often approach us with communication challenges. They
We gave you our best reasons why your organization’s social media (like all things) must match your command team’s tone. This last post was light on “how,” so here’s our
Y’all started a great discussion after our post about PAO positions at the brigade level. Lots of competing ideas, all coming from the right places. What’s the right answer? I
Fun staff activity: after a few months of training and deployment, my brigade staff leaders and I shared enough inside jokes and recurring observations to fill a few bingo cards.
The first time Dave B. and I drafted a Public Affairs strategy together, we included an outline of our organization’s “key” audiences: Students. Graduates. Potential recruits. Retirees. The American people.
Like all staff sections, military Public Affairs Offices exist to help their organization get resources, approvals and support. For simplicity’s sake, let’s call these RAO. RAO are granted by our
By Ace Castle In this third installment of how a Coast Guard pilot quickly integrated into the public affairs world, let’s cover confidence. Everyone knows pilots are awesome; fun; and really, really, really ridiculously
First, refresh on our first and second installment: Move with a purpose. Aggressively have your shit in order. Don’t bitch about coffee, just buy it and make it. Never look
We’ve talked branding a few times, but sometimes still struggle convincing internal units they must adhere to the command’s branding standards. Do you think Chick-Fil-A has the same struggles? Do
I carry a map. Everyone on my team does too. When someone mentions a place in Afghanistan, I want to understand where it is. I look at the terrain, reacquaint