The saying goes, “It’s better to beg for forgiveness than ask for permission.” Too simple. There are certain things I will ask for permission to do; I know my boss
The saying goes, “It’s better to beg for forgiveness than ask for permission.” Too simple. There are certain things I will ask for permission to do; I know my boss
I carry a map. Everyone on my team does too. When someone mentions a place in Afghanistan, I want to understand where it is. I look at the terrain, reacquaint
People want to do well. People don’t like to make mistakes. Mistakes are bad…except when you’re trying to get something done. This has been written about in business books, self
“You think that you’re too cool for school, but I have a newsflash for you Walter Cronkite … you aren’t.” – Derek Zoolander “We get it, dude. You’re the PAO.
Are you and your organization caught up in the past? Did you spend all day reading and discussing the olds? Are you worried about what’s on the front page of
The Secretary of Defense travels with his comms person; they sit in all the important meetings, add input and perspective. Most major companies have a senior vice president for communications,
I made the choice to set up an interview between a trusted journalist and a special operations guy whose identity should not be known publicly. Let’s back up, first: I work
The core to everything we have to say. Focus on Mission. We protect America. Always Be Messaging (ABM). Information is motivation; understanding is influence. Meanwhile, lies will destroy communication. Everyone
As you know, time is our only limited resource. As PAOs, it’s also one of the most important things we have to give this nation. To start, some facts: PAOs
We approve our responses to query. We approve our public affairs guidance. We approve statements. We approve Tweets, and we would approve Facebook posts but we don’t post on Facebook